In an agency or company that is large enough, it is common to have a public affairs director. Even more precise on messaging might be a campaign manager who pays attention to polls and focus groups. With the right info the advisor tells the boss how to word the message, stay on message and preserve the message with the solid votes.
One leader that stands out in casting aside such conventions was Jesus of Nazareth. Early in his ministry he goes to Nazareth and shares a message of the kingdom of God coming with holistic application to the individual and massive effects of the cycles of life as Jews of that time would know it. He struck a nerve that could lend to popularity, then ride a wave of popularity and make Nazareth great again (I wonder where I got that line). But Jesus shows us below that he does not work that way. He does not favor one side over another and does not want to build a kingdom full of entitlement. It will be of love. Going forward 2,000 years the intention of Jesus for the sharing of his message is to be about love, articulated in love and for a humanity that was created in love.
Rolling up the scroll, he handed it back to the attendant and sat down, and the eyes of all in the synagogue looked intently at him. He said to them, “Today this scripture passage is fulfilled in your hearing.”[And all spoke highly of him and were amazed at the gracious words that came from his mouth. They also asked, “Isn’t this the son of Joseph?” He said to them, “Surely you will quote me this proverb, ‘Physician, cure yourself,’ and say, ‘Do here in your native place the things that we heard were done in Capernaum.’” And he said, “Amen, I say to you, no prophet is accepted in his own native place. Indeed, I tell you, there were many widows in Israel in the days of Elijah when the sky was closed for three and a half years and a severe famine spread over the entire land. It was to none of these that Elijah was sent, but only to a widow in Zarephath in the land of Sidon. Again, there were many lepers in Israel during the time of Elisha the prophet; yet not one of them was cleansed, but only Naaman the Syrian.” When the people in the synagogue heard this, they were all filled with fury. They rose up, drove him out of the town, and led him to the brow of the hill on which their town had been built, to hurl him down headlong. But he passed through the midst of them and went away (Luke 4:21-30).
and the eyes of all in the synagogue looked intently at him- – In a plain reading of this, they are looking at Jesus who just zigged where they were expecting him to zag. To read this in light of the development of Christianity one can see that the Christian gospel properly expressed will get undivided attention of the world (e.g. a few times in Acts the Apostle Paul was likewise met with silence).
Today this scripture passage is fulfilled in your hearing– -What may be implied here, especially with those that negatively react, is that accepting and living with this truth is accessible and expected that day and it is a matter of salvation. Ignorance is bliss but knowledge has consequences to act. Moses spoke of this as a foundational truth saying “No, the word is very near you; it is in your mouth and in your heart so you may obey it “(Deuteronomy 30:14). Here is an inconvenient truth that does not win popularity contests and a campaign management mentality would roll eyes at.
Isn’t this the son of Joseph?- – Whether it is Jesus or anyone who proclaims him, we can look very normal with two eyes, two ears etc. The flesh naturally should be seen but not regarded in the sense of being an amplified criteria on the whole person even in some ways their biography. Paul addressed this saying, “from now on we regard no one according to the flesh; even if we once knew Christ according to the flesh, yet now we know him so no longer” (2 Corinthians 5:16).
Do here in your native place the things that we heard were done in Capernaum- – A classic issue through history is to put Jesus and his Church under the judgement of experience and even good ones. Jesus was a miracle worker but he was not a performer. Jesus was and is Lord and Teacher and not called to move with the whims of the world.
there were many widows in Israel in the days of Elijah……but only to a widow in Zarephath in the land of Sidon- – The Church in expressing through all of the word of God to move the world and not be moved by it. And so Jesus with a gospel of inclusion for all stood strong and still does.
When the people in the synagogue heard this, they were all filled with fury.– – Translation:”When people in their comfort zone heard…” Jesus had a message of love for the world but it was also implied how faith and obedience must be present for the fulfillment to happen. They were not entitled to a pass on that. Jesus was calling them out of a favor of God for a few and into the favor of God to the whole. This was addressed much in the early Church with kata holos to describe the Church of Jesus’ founding.
drove him out of the town- – In hindsight through Christian history, a fully informed acceptance is possible but so is rejection. Many times through the gospel he tells his followers that rejection and even martyrdom could happen since the same parts of the world that hated Jesus would hate his Church too.
But he passed through the midst of them and went away– – Jesus came and left with authority still intact that day. Where hate and man-made agendas may oppose Jesus and his Church, there is always going to be an ongoing life that carries the deposit of faith.
An example is how Apostle John had those who were in turn discipled by him and vested with authority to carry on the gospel of the kingdom in the fullness of truth. Thus in in 107 AD Ignatius of Antioch wrote- –
See that you all follow the bishop, even as Jesus Christ does the Father, and the presbytery as you would the apostles; and reverence the deacons, as being the institution of God. Let no man do anything connected with the Church without the bishop. Let that be deemed a proper Eucharist, which is administered either by the bishop, or by one to whom he has entrusted it. Wherever the bishop shall appear, there let the multitude of the people also be; even as wherever Jesus Christ is, there is the Catholic [kata holos] Church. —Letter to the Smyrnaeans, Ch 8